🧙‍♂️ "Help! My AI Speaks Gibberish!" (A Seller's Guide to Prompting)
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by Steve Palomares
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🧙‍♂️ "Help! My AI Speaks Gibberish!" (A Seller's Guide to Prompting)
Your AI is Actually a Mind Reader (You Just Don't Know the Magic Words) LOL
Hey there, AI apprentice!
Is your AI giving you responses that feel like they were written by a caffeinated squirrel? Are you tired of playing "guess what the AI meant" when you're trying to create that perfect sales email? Time to level up your prompt game!
🤖 Stat of the Week:
"Sales reps who use well-structured prompts report 71% higher satisfaction with AI outputs and save an average of 5.2 hours per week compared to those who don't."
Salesforce AI Adoption Report 2024
This Week in AI Sales:
The CROT Framework: Your Secret Weapon for Perfect Prompts
Why Your AI Responses Suck (And How to Fix Them)
From Meh to Magic: Transforming Your Prompting Game
The Prompt Library Your Team Needs Yesterday
The CROT Framework - Your Ticket to AI Excellence
🎯 Why Most Prompts Fail
Let's be real - most of us treat AI like a drive-through window: throw our order at it and hope for the best. Then we get mad when it gives us a fish sandwich instead of the chicken nuggets we wanted. Sound familiar? We are not giving enough context to our AI.
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🌟 Enter the CROT Framework
Think of CROT as your AI GPS - it makes sure you actually get where you want to go:
C - Context (Setting the Scene)
Like telling your friend why you're calling before asking for a favor
Gives AI the background it needs
Helps avoid those "Wait, what?" moments
R - Role (Giving AI its Character)
It's like casting an actor in a movie
Tells AI how to "think" and "behave"
Makes responses more focused and relevant
O - Output (The "How" of Your Request)
Your AI delivery instructions
Format, length, style preferences
No more "This isn't what I wanted" moments
T - Task (The Actual Job)
The specific thing you need done
Clear, actionable instructions
Your "make it happen" moment
🎠The Prompt Makeover Challenge
Bad Prompt: "Write me a sales email." (About as helpful as telling a chef "make food")
Better Prompt:
Context: Following up with a prospect after a positive discovery call about our AI sales solution. They mentioned struggling with long sales cycles.
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Role: Act as an experienced sales development expert specializing in follow-up communication.
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Output: Create a short, punchy email (max 150 words) with a clear call to action.
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Task: Write a follow-up email that references their pain point about sales cycles and suggests a concrete next step.
As you can see above, the more context the more better.
The Prompt:
[How to use the Prompt]
🤓 Your AI Assistant: Like That Eager (but Awkward) Sales Intern
Picture this: Your AI is like Chad, that enthusiastic intern who graduated top of his class but has zero real-world experience. Sure, he's brilliant—he memorized every sales book ever written—but he keeps telling CEOs about his pet hamster and high-fiving clients during contract signings.
Just like Chad, your AI needs proper guidance and context. Otherwise, you'll get responses that make you facepalm harder than Chad's attempt at water cooler small talk.
🎓 How to Train Your AI (Without the Awkward Phase)
Feed It Your Brain đź§
Tell your AI about:
Your product's secret sauce and unique value props
War stories from past deals (successes AND failures)
Industry-specific lingo and no-nos
Your ICP's peculiar habits and preferences
Example Prompt Addition:
Before we begin, here’s crucial context about me and my product:
- I sell AI-powered sales automation to B2B SaaS companies - Our key differentiator is [X]
- My target buyers are usually struggling with [Y]
- I have 12 years of enterprise sales experience
- Our most successful customers are [Z]
The idea here is that you feed in as much context as you can about your product, your history, your prospect for your AI to know how to better answer your request.
Tell It What NOT to Do đźš«
Remember Chad suggesting pizza for the client lunch... when the client was a weight loss company? Yeah, don't let your AI do that.
Use negative prompts like:
Please avoid:
- Generic corporate jargon
- Overly formal language
- Mentioning competitors by name
- Making specific pricing promises
- Using exclamation marks excessively!!!
Make It Industry-Savvy 🎯
Give it the inside scoop:
Important industry context:
- Current market challenges include [A, B, C]
- Common objections in our space are [X, Y, Z]
- Recent regulatory changes affecting our buyers
- Trending topics our prospects care about
Pro Tip: Create a "Context Vault" or "Prompt Guide" document with all this information. Then just copy-paste the relevant sections into your prompts. It's like having a cheat sheet for your AI intern! I have created one and will have it available for free download soon.
Remember: Your AI has all the enthusiasm of Chad the Intern with none of the alcohol-overindulging incidents—as long as you train it right!
Transform into an AI beast
🛠️ AI Tool of the Week: Claude
by Anthropic
Claude is currently my favorite AI Assistant where I do all of my writing. It is just better for me than ChatGPT and really any other AI.
It does a great job with communications, documents, ebooks and presentations. I highly recommend it.
Reader Question:
"How do I prompt AI to sound more like ME and less like a robot?"
We've all been there. You ask AI to write a follow-up email, and it sounds like C-3PO ate too many weed brownies. Let's fix that!
🎠The "Voice Cloning" Playbook
Step 1: Give AI Your Greatest Hits
First, feed AI examples of your best work:
Before we begin, here are 3 examples of emails I’ve written that got great responses: [Paste 2-3 of your successful emails]
Please analyze these for:
- Tone and style
- Common phrases I use
- How I open and close
- My unique expressions
Step 2: Create Your Style Guide
Tell AI your communication quirks:
My communication style:
- I use short sentences and lots of analogies
- I often reference sports metaphors
- I keep things casual but professional
- I never use exclamation points
- I like to ask thought-provoking questions
- I typically end with “Cheers” or “Talk soon”
Step 3: Share Your No-No List đźš«
Please avoid:
- Corporate buzzwords like “synergy” or “circle back”
- Formal language like “I trust this email finds you well”
- Multiple exclamation points!!!
- Long, complex sentences
- Generic closings like “Best regards”
🎯 The Ultimate "Make It Sound Like Me" Prompt Template
Role: Act as my personal writing assistant who has studied my communication style for years.
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Context: - I’m a [your role] at [company] - My writing style is [casual/formal/etc.] - I typically use [specific language patterns] - Here’s an example of my natural writing: [paste example]
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Task: Write [email/message/etc.] that matches my voice and style.
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Output: Please write in my conversational tone while maintaining professionalism. Use my typical phrase patterns but vary them slightly to sound natural.
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Additional Notes:
- My favorite analogies involve [sports/cooking/etc.]
- I often reference [industry/culture/etc.]
- I never use [specific phrases or words]
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What You Learned Today:
How to Turn AI Gibberish into Sales Gold with CROT
The "Aha!" Moment: Why Bad Prompts = Bad Results
Your Step-by-Step Guide to Prompt Mastery
Teaching AI To Copy Your Voice in Writing
Don't let AI leave you in the dust. Supercharge your sales skills now!