Double Your Influence: Double Your Money?

Level Up Your Network (with AI), Level Up Your Sales Game (with AI)!

Hey there, sales trailblazer!

In today's hyper-connected world, your network isn't just your net worth—it's your competitive advantage. But here's the twist: while everyone's fighting for external connections, the real winners are playing a dual game. They're building powerful networks both inside AND outside their organizations.

Ready to build a reputation that makes you the go-to rep within your company and across your industry?

Today, we’re diving into a networking method that’s a game-changer for ambitious sales reps: the ‘Dual Dream 100.’ Although I have used something similar for the past 15 years, I cannot take credit for this. Russell Brunson, the creator of ClickFunnels, a very popular sales funnel and landing page software, authored this method. I adapted this process to a corporate Sales Rep or Sales Leader, which will help you track the process of networking yourself internally and externally as the rep everyone wants to know. Let’s unpack how you build a network that drives opportunities and career growth.

Stat of the Week:

This Week in AI Sales Revolution:

• Networking the Smart Way: How the ‘Dual Dream 100’ method positions you as an influencer within your company and across the industry.
• 3 Steps to Elevate Your Brand: Tips to help you build a recognizable name, add value, and stand out.
• Your Action Plan: A week-by-week guide to developing your personal Dream 100 networking plan.
• How to Use AI To Grow Your LinkedIn Profile

Deep Dive:

Become the Go-To Sales Rep with the Dual Dream 100 Method

If you want to go from “just another rep” to a top player, relationships are key. That’s where the Dual Dream 100 method comes in: this strategy not only drives you to connect within your company but also pushes you to build a reputation in the industry.

The Dream 100 concept, inspired by Russell Brunson’s Traffic Secrets, is all about strategic networking that creates lasting influence. The magic of this approach is that you’re building two critical networks at once: your internal network within the company and an external one in your industry.

In business and within sales, you need support from your external client and from your internal team, to pursue your work. The better relationship you have within these communities, the more you can get accomplished, and faster.

Trust me, it makes a huge difference.

Here’s the breakdown:

Internal Dream 50 (Your Company Power Network)

• Executive Leadership (10%)
  • C-Suite
  • Regional leaders
  • Department heads
• Product/Service Experts (20%)
  • Product managers
  • Technical specialists
  • Solution architects
• Support Teams (20%)
  • Customer Success
  • Implementation
  • Legal/Finance

External Dream 50 (Your Market Power Network)

1. Industry Influencers (20%)
   • Thought leaders
   • Industry analysts
   • Community leaders
2. Strategic Partners (20%)
   • Complementary solution providers
   • Integration partners
   • Channel partners
3. Key Customers (10%)
   • Reference accounts
   • Success stories
   • Industry pioneers

AI Tools to Power Your Networking 🤖

Prompt: Create a Network Tracking Sheet

Track the names and progress for success

Prompt: AI Support for Peer Outreach

Positioning yourself as a peer and collaborator builds rapport with others in the field and increases the chance they’ll reciprocate your interest in sharing insights.

Prompt: Internal Connection Outreach Email

This prompt creates a personalized email to send to your list. If you created and saved your personal and professional context, per the previous newsletter edition, it makes this much easier!

Prompt: External Connection Outreach Email

This prompt creates a personalized email to your list. If you created and saved your personal and professional context, per the previous newsletter edition, it makes this much easier!

Prompt: AI Support with Industry Influencer Outreach

Reaching out to industry leaders with thoughtful, specific messaging builds genuine relationships and establishes you as a motivated professional with an eye on industry trends.

LinkedIn Personal Branding Tips 🎯

Your overall presence on LinkedIn may be one of the biggest reasons for getting a response, so it pays to upscale this. A full LinkedIn optimization strategy and plan is coming next week!

Here are a couple of key items to review and improve:

Profile Optimizations

1. Make sure you have a Professional Headline: [Role] helping [target audience] achieve [specific outcome] through [unique approach]
2. About Section Structure:
   • Hook (problem you solve)
   • Proof (achievements/experience)
   • Process (how you help)
   • Call to action

Content Strategy

Think of this Post Mix, for maximum effectiveness:

• 40% Industry Insights
• 30% Personal experiences
• 20% Company wins
• 10% Thought leadership

Your 90-Day Action Plan: Grow Your Network and Influence 📝

Ready to get started? Here’s a practical plan to make your name known both within your company and beyond.

1. Weeks 1-4: Building Your Dream 100 List
   • Identify your Internal Dream 50 (company leaders, key players, cross-functional teams).
   • Create your External Dream 50 (industry leaders, influencers, top sales professionals).
   • Start following their content online and take note of where they’re active (LinkedIn, industry groups, conferences).
2. Weeks 5-8: Start the Engagement
   • Comment meaningfully on their posts (no generic comments, add insights).
   • Join conversations on relevant topics.
   • Share relevant content that shows you’re in the know and brings value to the discussion.
3. Weeks 9-12: Deepen Connections
   • Begin private messages with your most promising connections. Keep it casual, ask for their advice, or share a useful resource.
   • Engage in real conversations, sharing insights on common goals or challenges. This is where you show you’re more than a rep—you’re a strategic partner in the field.
   • By week 12, reach out to 5-10 people from both lists for deeper collaboration ideas (coffee chats, guest posts, or strategy brainstorming sessions).

Reader Question:

Question: "How do I engage with someone on social media, when I don't know what to say?"

Answer: I relate to your question. It can be tough to understand how to engage. I have always found that kindness works well and a focus on adding value instead of slef promotion. When you share helpful content, congratulate others, and keep the spotlight on others’ successes, your name will naturally gain positive recognition. It is okay to take inspiration from other comments that get attention and likes.

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What You Learned Today:

• The Dual Dream 100 method positions you as a known entity within your company and industry, creating valuable career momentum.
• Using AI prompts can enhance the precision and personalization of your outreach.
• Genuine engagement is the key to building a reputation that brings new opportunities to you, rather than chasing them down.

Ready to stand out as the go-to sales rep in your field? Start building your network and your personal brand today. Make sure they know who you are—because when opportunity knocks, you’ll be first in line to answer.

Don't let AI leave you in the dust. Supercharge your sales skills now!

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Explore More:

• AI Sales Starter Kit (Coming Soon)
• AI Sales Accelerator (Coming Soon)
• AI Sales Revolution (Coming Soon)

That is all of this week but keep pushing forward

See you next week,

Steve